Curated Supply Intelligent Data
Unlock premium data + inventory across CTV, Video, and Display with supply-side targeting that drives lower CPAs and higher win rates.
Seamless activation with leading platforms
Activation
Seamless Activation Across Leading DSPs
Activate via custom PMP Deal IDs in the platforms you already use—no new contracts, logins, or workflows.
High-Performance Programmatic Starts at the Supply Side.

Supply Path Optimization (SPO)
Stop paying for intermediaries. We curate direct paths to premium publishers, removing bid-stream clutter to ensure more of your working media dollars reach the screen.

High-Fidelity Data Curation
We apply audience targeting on the supply side—pre-filtering bid requests before they hit your DSP. This means higher match rates, zero cookie reliance, and zero waste on irrelevant impressions.

Turnkey Activation
DSP Agnostic. Whether you use DV360, TTD, or Xandr, we deliver custom PMP Deal IDs tailored to your KPIs. No new contracts, no new logins—just target and trade.
Our Process From Idea to Impact
Briefing
Share your audience, KPIs, and formats you want to activate. (CTV, Display, Native)
Curation
We curate a tailored audience and inventory package, generating a unique Deal ID.
Activation
Enter the Deal ID in your DSP and start bidding instantly.
Outperforming the Market
Viewability
85
CTV Completion
90
Fraud / IVT
1
MFA-free supply
100
SPO Compatible. Zero Commercial Disruption.
We operate inside your agency’s existing SPO framework. Spend flows through approved SSPs and counts toward your negotiated commitments.

No rate card overrides or seat ID conflicts

Spend counts toward volume commitments

No new MSA, legal, or finance approval

Preferred SSPs honored
Ensuring media dollars stay within approved supply chains
- Magnite
- PubMatic
- Xandr
- OpenX
- Equativ
- Index Exchange

The Scale of the Open Web. The Precision of a Private Buy.
Transparent, direct-to-publisher supply with pre-bid curation at 100% fidelity. Every placement is MFA-free, brand-safe, and built for attention.

Transparency
No Hidden Fees
Multiple Resellers
Direct to Publisher
High Match Rates
Pre-Bid Availability
Supply-Side Curation
MFA Clutter Free
Brand Safe
High Attention Placements
Data + Supply
Deterministic Precision at Scale
Powered by verified, deterministic data from online and offline touchpoints. No modeled guesses. No probabilistic fog. Just real people, real signals, and reliable reach across the U.S. buying cycle.
U.S. Coverage
Powered by Real-World Signals
We bridge the gap between digital behavior and physical reality. Our audiences are constructed from a robust blend of transactional, financial, and lifestyle data sources.

Need More Granularity?
Go with our custom audiences.
Digital Addressability
99
Ready-to-activate audience segments
1k
Premium Supply. No Compromises.
Direct access to top-tier media owners, filtered for view-ability and attention.

CTV + Streaming
Fraud-free, non-skippable, fully addressable inventory across premium broadcasters, FAST, OEM, and global streaming.

High-Impact Video
Sound-on, high-completion OLV across trusted editorial environments.

Display + Native
High-attention placements beyond standard banners in trusted environments. 100% MFA-free.
About
Founded by Industry Leaders
With more than 30 years of combined experience in programmatic and digital media, Onyx Project was created to simplify and strengthen how advertisers activate data in today’s complex ecosystem.
Having worked across leading DSPs, SSPs, agencies, and data partners, and having supported and operated within large-scale media investments, our team understands the challenges on both the buy side and sell side.
That perspective shaped our mission to make high-quality audience activation more efficient and performance-driven.
When we are not building smarter programmatic solutions, conversations often turn to dogs (James has 2, Alex has 1 and Jamar is going to have 1 this Spring!), city adventures, and random photography tips in the group chat. Safe to say, we care about growth in more ways than one.
Our Team
A collective of strategists, engineers, and creatives shaping the future of deterministic media.
Frequently Asked Questions
We know you’re here because you take your media investments seriously, and so do we.
What is Onyx?
We function as a Curation Layer. We sit on the supply side, curating inventory from major SSPs into refined Deal IDs that you activate within your own DSP. This gives you the control of a direct buy with the efficiency of programmatic.
How is quality enforced?
We utilize a multi-layered verification approach. We combine pre-bid filtering technology to block Made-For-Advertising (MFA) sites with human-curated whitelists, ensuring your brand only appears in safe, premium environments.
Can we use our own data?
Yes. We can overlay your 1st party audience data against our curated inventory whitelist to ensure you are reaching your exact customer on the highest quality sites.
Impact Beyond Impressions.
We believe advertising should do more than just drive sales. We’ve built a business model where every campaign creates a positive ripple effect for the planet and our communities.

1 Deal ID = 1 Tree
Reforestation with Every Request
Growth is at the core of what we do. For every single Deal ID we generate—whether you end up activating it or not—we plant one tree. It’s our way of ensuring that even the planning phase of your campaign contributes to a greener future.

Partnering with 4ocean
Protecting Our Oceans
The digital ecosystem shouldn't come at the cost of the physical one. We donate a percentage of our total revenue to 4ocean, directly funding the removal of plastic waste from our oceans and coastlines. Your media dollars help clean the water we all share.

Mentorship & Volunteering
Empowering the Next Generation
We don't just write checks; we show up. Our team is committed to regular volunteering and active mentorship programs within our local communities. We are dedicated to opening doors and levelling the playing field for the next generation of diverse leaders in media and tech.
Contact
Let’s Chat
Tell us your goals and we’ll help you activate curated supply with intelligent data.



